Health food brand scaling from DTC into major retail chains including Costco, managing multi-channel operations across retail, wholesale, DTC, and Amazon.
Realsy Foods was a growing health food brand that had built strong DTC traction and was expanding aggressively into retail — including a major Costco rollout across 111 locations.
The challenge was operational: their existing systems couldn't handle the complexity of managing inventory and fulfillment across retail, wholesale, DTC, and Amazon simultaneously. Orders were growing but the operations infrastructure wasn't keeping pace. Leadership was spending the majority of their time on operational firefighting instead of growth strategy.
They needed someone who could manage the entire operational backbone during this critical expansion phase — not just execute tasks, but build and run the systems required for multi-channel retail distribution.
Built and managed a centralized tracking system spanning retail (Costco), wholesale distributors, DTC (Shopify), and Amazon. Each channel's inventory, orders, and fulfillment were unified into a single operational view.
Managed day-to-day coordination with RAD 3PL, including Extensiv and Deposco WMS management. Handled inbound receiving, outbound fulfillment, inventory reconciliation, and discrepancy resolution.
Implemented monthly demand planning that accounted for the very different demand patterns across retail, wholesale, DTC, and Amazon. Ensured inventory allocation matched channel priorities without creating imbalances.
Streamlined the wholesale order pipeline, reducing processing time and increasing throughput by 45% per month. Built tracking systems for distributor orders, delivery schedules, and accounts receivable.
If you're expanding channels and your operations can't keep up, we've been through it before. Let's talk.
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